Strategic Marketing

Courses, seminars and applied activities follow that the master students should learn the conceptual - methodological and practical basics.

Course Brochure



Bogdan Nistoreanu
Lecturer - FABIZ


Calea Grivitei 2-2A   View map

During the ”Strategic Marketing”, courses and seminars, are based on applied activities which focus on the conceptual – methodological and practical basics regarding best marketing practices. Students will be conducting experimental simulations on marketing strategies and also gain the knowledge needed not only by the specialists working in this field, but also for entrepreneurs as well. Master-degree students will learn how to plan, assess and adjust a strategic marketing process and at the same time how to gain customer knowledge throughout Strategic Marketing Management.