Strategic Marketing

During the ”Strategic Marketing”, courses and seminars, are based on applied activities which focus on the conceptual – methodological and practical basics regarding best marketing practices. Students will be conducting experimental simulations on marketing strategies and also gain the knowledge needed not only by the specialists working in this field, but also for entrepreneurs as well. Master-degree students will learn how to plan, assess and adjust a strategic marketing process and at the same time how to gain customer knowledge throughout Strategic Marketing Management.