INSTRUCTORS:
Ionela Dumitru
Associate Professor - FABIZAddress
Calea Grivitei 2-2A View mapCategories
Marketing and CommunicationsOrganizational behavior (often abbreviated as OB) is a field of study that investigates the impact that individuals, groups and structure have on behavior within organizations for the purpose of applying such knowledge toward improving an organization’s effectiveness.
Consumer behavior is a field of study that investigates the behavior that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs.