Organizational and Consumer Behavior

Understanding organizational and consumer behavior

Course Brochure


Ionela Dumitru
Associate Professor - FABIZ


Calea Grivitei 2-2A   View map

Organizational behavior (often abbreviated as OB) is a field of study that investigates the impact that individuals, groups and structure have on behavior within organizations for the purpose of applying such knowledge toward improving an organization’s effectiveness.

Consumer behavior is a field of study that investigates the behavior that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs.