INSTRUCTORS:
Alina Mihaela Dima
Professor - FABIZAddress
Calea Grivitei 2-2A View mapCategories
Marketing and CommunicationsThe lecture International Business lecture has the main objectives: to introduce students to the contemporary issues in International Business that illustrate the unique challenges faced by managers in the international business environment; to cover a broad range of international business issues from an interdisciplinary viewpoint and emphasizing the key concerns of the multinational and global corporation; to assist students to integrate into their thinking the important societal dimensions of diversity, environmental concerns, ethics, and technological change and to develop knowledge and skills to analyze cross cultural variables and their impact on international business.