Business Economics

Using the corect tools in analyzing the relationship among the influence of the external environment and the firm/organization

Course Brochure



Adriana Miclea
Professor - ASE


Calea Grivitei 2-2A   View map

The course explains the foundations of firm theory and consumer theory the context of neoclassical economy and discusses the departures from this widely acknowledged theoretical approach in terms of specifics of production functions, cobweb stability models and behavioral economics. The characteristics of the markets are discussed from both a theoretical perspective and a practical one, with case studies focused on specific small and medium enterprises. The effect of FinTech in the updated market classification is discussed in various contexts from a conceptual perspective, including its major components.